“90% of Casino Link Building is Snake Oil”: Behind the Scenes with Tommy McDonald of SerpLogic

The casino SEO world is full of big promises, cheap backlinks, and even cheaper excuses when rankings tank.

But not everyone plays the short game.

We caught up with Tommy McDonald, the no-BS founder of SerpLogic, to get the real story behind casino link building in 2026 — what works, what’s a trap, and why most sellers don’t even know what a clean anchor profile looks like.

💬 Interview: Tommy McDonald on What Really Works in Casino Link Building

Q: Tommy, let’s just start here: why is the casino SEO space so shady?

Tommy:
Because there’s money in confusion.

Everyone wants to rank for casino keywords — affiliates, white-label brands, even crypto bros launching slot chains — but they don’t understand SEO. That makes it easy for sellers to promise “DR90 links” or “500 backlinks for $99” and nobody stops to ask where those links are actually coming from.

It’s snake oil.
And it’s why we launched our casino link building product — to be the opposite of that.

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How to Price Your New Jersey Home for a Quick Sale

Pricing a home correctly can feel like walking a tightrope – especially in a competitive and diverse market like New Jersey.

Go too high, and your listing risks being ignored. Go too low, and you may sell fast but regret it later. Most homeowners aren’t targeting to ‘win’ the market. They simply want a fair price, a smooth process, and a timely sale.

The good news? Selling quickly doesn’t mean selling short. With the right strategy, you can attract serious New Jersey home buyers while still protecting your home’s true value.

Let’s walk through how to do exactly that.

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Faith A. “Faye” Mazziotto, 69, of Vineland

On December 30, 2025, Age 69. Of Vineland and formerly of Rio Grande. Devoted and Adored mother of Dianna Mazziotto and Christine and her husband Michael Kieffer. Beloved grandmother of Crystal Rose Wren – Mazziotto, Darian Marie Mazziotto, Alyssia Lynn Jarrell and John Tyler Jarrell. Cherished great-grandmother of Tyler Anthony Fisher, Melody Mazziotto and Giovanni Manuel Alvarado – Jarrell. Loving sister of Bethany Lynn Ellis and her husband Michael. Survived by many loving nieces and nephews.

Faith enjoyed boating, fishing, canoeing, gardening, decorating her home and being near the ocean was her favorite place to be. She truly loved serving people with disabilities and those truly in need at Caring For Kids in Cape May Court House.

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Homicide Fugitive Apprehended Following Shooting Incident in Philadelphia

On Sunday, January 4, 2026, officers responded to a report of a shooting in a retail store parking lot on the 5200 block of Germantown Avenue. They found a male victim on the ground and detained another male at the scene. The 32-year-old victim was transported to a hospital and listed in critical condition with multiple gunshot and stab wounds. The detained male is 37 years old.

Investigators identified a related crime scene with blood evidence leading from the parking lot to a nearby residence in the same area. A second victim, a 34-year-old male, arrived at a hospital by private vehicle with a gunshot wound to the arm and was listed in stable condition.

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New Jersey Blood Services Declares Blood Emergency

10,000+ fewer blood donations, a 40% drop in recent weeks, leaves less than a two-day supply across the region

NEW JERSEY — New Jersey Blood Services (NJBS) has declared a blood emergency and is issuing an urgent call for donors. Holiday disruptions, severe winter weather, canceled blood drives, and widespread seasonal illnesses have led to a significant decline in blood donations, resulting in critically low levels across the region.

In recent weeks, blood donations have dropped nearly 40% below what is needed to meet hospital demand, resulting in less than a two-day supply of blood for more than 200 hospitals across the tri-state area. The emergency declaration follows an exceptionally challenging end to the year, caused by a combination of events that sharply reduced blood donations:

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Board of Commissioners celebrates Three Kings Day

“For many, Three Kings Day represents the official end of the holiday season, so we’ll be making sure the festivity ends with one last chance to celebrate,” said Nilsa Cruz-Perez, Director of Constituent Services. “We invite everyone in our community to join us for this celebration of tradition and culture.”

Today at 2 p.m., the Board of Commissioners and the Department of Constituent Services’ Office of Hispanic Affairs will host a celebration of Three Kings Day for families and children at the Parish of the Cathedral of the Immaculate Conception in Camden City.

Parish of the Cathedral of the Immaculate Conception, 642 Market Street, Camden.

Children and families will enjoy live music, food, and receive gifts during the Board’s annual Three Kings Day celebration.

Ruth Shirley Bundens, 89, of Gibbstown

Surrounded by her family, Ruth passed away peacefully on January 2, 2026, at Jefferson Hospital in Stratford, at the age of 89. (nee Herman) Of Gibbstown. Formerly of Gloucester City.

Loving wife of the late Oran Alphonso Bundens. Loving mother of Deborah L. Gigantino (Daniel), the late Michael Reader and the late Levi B. Reader. Cherished grandmother of Nadine Montgomery (Frank), Janine Iapalucci (Michael), Charles Hoover (Christine) and Jessica Gigantino and great-grandmother of Nicolette Montgomery, Alexi Franks, Frankie Montgomery, Charlotte Iapalucci, Olivia Iapalucci, Mikey Iapalucci, Hadley Hoover and great-great-grandmother of Riley Blythe and Matthew Blythe, Jr. Predeceased by her parents, Joseph and Loretta Herman and her siblings, Julia Griffith, Joe Herman, Frank Herman and Mary Krause. Also survived by her special niece, Linda Griffith-Boldizar, as well an many loving nieces, nephews and cousins.

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Assembly Democrats Advance Legislation to Protect Immigrant Communities

Bills would strengthen public safety in New Jersey and protect families in sensitive community spaces

(TRENTON) — The Assembly Judiciary Committee advanced two bills, sponsored by Assemblywoman Ellen Park, designed to protect immigrant communities in a way that reinforces trust in our local and state law enforcement and ensures New Jersey remains a place where all families can live, work, and access essential services without fear.

The committee advanced bill A6310, which would codify the Attorney General’s “Strengthening Trust Between Law Enforcement and Immigrant Communities” directive, also known as the Immigrant Trust Directive, which has been upheld by state and federal courts.

The Directive reaffirms that there is a necessary distinction between State, county and local law enforcement and federal immigration authorities. It makes clear that it is not the role of State, county, or local police officers in New Jersey to carry out federal civil immigration enforcement. The federal government is responsible for enforcing federal civil immigration violations. New Jersey law enforcement officers are already tasked with the demands of protecting the public, investigating state criminal offenses, and enforcing state criminal law.

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Richard J. Cyzewski, born in Philadelphia

We are sad to announce the death of Richard John Cyzewski, beloved husband, father, grandfather, mummer, and friend to many, on December 31, 2025.

Richard was born in Philadelphia, PA, on August 15, 1930, to Paul and Rose Cyzewski. He attended Northeast High School, and was a star player on their basketball team. One of his first jobs was at the iconic Stetson Hat Company where he met their most famous customer, John Wayne.

Richard proudly served in the United States Marine Corps. during the Korean War. His difficult to pronounce last name was changed to Ski by a Parris Island boot camp Colonel. It became Richard’s life-long nickname. After proudly surviving boot camp, he was stationed at the Pentagon as a staff car driver, responsible for providing specialized transportation services for high-ranking officers, distinguished visitors, and command staff. His most memorable passenger was Neil Armstrong who Ski described as the nicest guy he met in the Corps.

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Camden County Roadwork Projects

Lindenwold, NJ) – Several roadway projects will be underway across Camden County during the week of January 5 to January 9.

“Motorists should plan ahead to take alternate routes and give themselves plenty of time to get to their destinations,” said Commissioner Al Dyer, liaison to the Department of Public Works. “Also, remember that when you’re traveling through a construction area, please slow down and stay alert for crew members and debris.”

Berlin Township

South Jersey Gas will be working on Cooper Road from Monday, Jan. 5 to Friday, Jan. 9 from 7 a.m. to 5 p.m. There will be a full road closure between Cushman Avenue & Hopewell Road.

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