Casinos Pledge $30 Million to Boost Tourism and Improve City

Atlantic City Casinos Announce Alliance to Revitalize the Resort Destination Casinos Pledge $30 Million to Boost Tourism and Improve City

Atlantic City (October 21, 2010) – Signaling a bold commitment to revitalizing Atlantic City, \"Troxies Harrah’s Entertainment, Trump Entertainment Resorts, Borgata Hotel Casino & Spa and Tropicana Atlantic City Corp. have joined forces and formed an alliance dedicated to making the city a thriving resort destination. The 501(c)(4) organization, known as the Atlantic City Alliance, will work together with the Governor and the Legislature to implement the vision of the Governor’s Advisory Commission on Gaming, Sports and Entertainment which is focused on growing Atlantic City’s tourism economy and making the city a better place to live and work. To further this objective, the casino resort industry will dedicate $30 million annually, plus savings derived from regulatory reform, toward a new marketing initiative for Atlantic City and other objectives of the Atlantic City Alliance, and work to implement the master plan for the Atlantic City Tourism District. 

 \”The casino industry commends the leadership demonstrated by the Governor’s Advisory Commission on Gaming, Sports and Entertainment. We are encouraged by the Christie Administration’s partnership with city government to improve municipal administration and finance, and look forward to working with Governor Christie and the legislative leadership to make the Commission’s bold recommendations for Atlantic City a reality. While the Alliance’s members are all competitors, we all share a common vision of revitalizing Atlantic City, both for her residents and her visitors,\” said Mark Juliano, President of the Casino Association of New Jersey and CEO of Trump Entertainment Resorts, Inc. 

The Atlantic City Alliance’s founding members are:

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