CAMDEN, N.J.–(BUSINESS WIRE)— Campbell Soup Company (NYSE:CPB) and the Food Bank of South Jersey (FBSJ) today launched Just Peachy, a delicious salsa made from New Jersey peaches. The new product is expected to raise more than $100,000 and deliver a sustainable revenue stream for the Food Bank of South Jersey’s hunger relief programs.
Campbell Soup Company and the Food Bank of South Jersey launched Just Peachy salsa-made with delicious New Jersey peaches. The salsa is expected to raise more than $100,000 for the Food Bank of South Jersey\’s 9 hunger relief programs. People can purchase Just Peachy salsa at www.foodbanksj.org. (Photo: Business Wire)
Campbell’s culinary and product development teams created the recipe for the salsa, which uses some of the 850,000 pounds of blemished peaches grown by farmers in the Eastern ProPak Farmers’ Cooperative ofGloucester County, N.J. Because of their size and blemishes, these peaches cannot be sold and would ordinarily be discarded in landfills. Campbell is donating product costs and has engaged hundreds of employee volunteers to make and package the salsa.
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