Many people simply overestimate their ability to make informed purchasing decisions. As practice shows, clients in an overwhelmingly larger number make purchase decisions based on the work of the subconscious. Moreover, neuromarketing is involved in this situation in more than 95% of cases. Modern marketing experts are left to understand one important thing, whatever processes occur inside the brain of a potential buyer who sees a banner, advertisement, logo, or brand name, most likely this idea “lies deep inside”, precisely at the foundation of neuromarketing.
And because businesses nowadays have also started using AI technologies, buyers’ brains perceive everything in “beta reality”, that is, as in a computer game. First, a person sees a promotion or offer, then begins to take interest in it, and only later, if they like it or the product can solve the client’s problem, do they agree to make a purchase.
The point is that with the help of AI robots, any advertising campaign can truly be “enhanced”, made brighter, more effective, and more creative, while competent Clearwater SEO will simply facilitate faster discovery of this advertisement in the digital world’s online space. And here everything is interconnected, because by combining the efforts of neuromarketing, business processes, and AI models, there is a real chance to attract the audience’s attention.
What features does neuromarketing possess, and how does it differ from marketing research?
If we start from the very beginning, as history shows, neuromarketing as a term appeared back in 2002. It was introduced by one of the famous Dutch professors named Eel Smidts.
He came to the standard conclusion that research on the human brain can indeed be used in “classic” or traditional marketing to “dispel the fog” of subconscious purchasing decisions. Even back then, this concept began to be applied in areas where SEO service were actively developing, without which it is impossible today to imagine competent business promotion.
Thus, even if neuromarketing is considered the use of knowledge about the brain and its nervous system, in modern times, this knowledge can be combined with technological concepts in the digital marketing environment.
How neuromarketing can be useful for modern businesses using AI
It is always possible to generalize, but it is better to emphasize that AI “movements” displace absolutely everything. Technological progress lies specifically behind neural networks because, as practice shows, they bring much more benefits and advantages than other technologies that can process global and excessively large volumes of data. Nevertheless, the use of neuromarketing in the digital environment is also a completely normal phenomenon that can bring progress if used correctly in business:
- Significant increase in advertising effectiveness. As soon as a brand “understands and recognizes” which sound, visual, and other effects, elements, and verbal expressions the target audience responds to, it can achieve maximum conversions. Even a simple image, micro-video, or text phrase can cause a “WOW effect” if it is designed meaningfully, brightly, creatively, and with good design. In other words, an image can make a client purchase a product faster than even a call to action or a slogan. And this is important to consider.
- Optimization actions in product design development. Essentially, by creating a bright, volumetric, 3D-format image, photo, animation, or other interactive web element, there is a chance to capture people’s attention. Sometimes a single “desired” important word is enough to create a strong effect and encourage people to buy the product. Later, modern consumers are drawn to creativity in advertising, comprehensive minimalism, a character of restraint, and authenticity.
- Improvement of user experience. Brands very often focus on developing advertising campaigns that precisely engage micro-movements of the human eye. Brightness, volume, effectiveness, creativity, and structure all take the lead. And if the advertisement also has pleasant and planned navigation, it is very likely to be remembered by viewers. For example, it is not necessary to write anything extensively — just a few images, arrows, or other indicators showing what the client will get if they take advantage of the promotion presented in the advertisement are enough.
- Enhancement of brand strategy. Neuromarketing can help build a campaign that evokes many positive, fun, and enjoyable emotions. For clients, feelings are very important, and establishing an emotional connection through advertising is an excellent step, progress for a business, especially in digital online promotion.
There is no doubt that if quality neuromarketing, business processes, and AI technologies are combined, achieving leadership and major, first-class results will not be difficult. The main thing is to integrate these promotion methods correctly and combine them properly, placing the brand’s accents in the right way.