The Garden State Wine Growers Association Announces Their New Digital Passport Program


Haddonfield, NJ
 – Garden State Wine Growers Association – a coalition of 60+ New Jersey wineries and vineyards supporting the Garden State’s wine industry through information, resources, and advocacy. 

The NJ wine community publishes a Passport to New Jersey Wine Country booklet, which includes over 60 wineries in the Garden State to visit and enjoy. 

The new and improved companion digital passport offers a streamlined, user-friendly experience, allowing participants to check in at all participating wineries using location services or by submitting a selfie taken on-site. This updated user experience, provided by LoyalBrew LLC, will allow for more accurate check-ins and create a more interactive experience for visitors tracking their progress throughout the New Jersey Wine Country. 

“The Garden State Wine Growers Association is thrilled to launch our new digital passport in partnership with LoyalBrew,” said Dustin Tarpine, Chair of the GSWGA Board of Directors and Owner of Cedar Rose Vineyard. “This platform modernizes the way wine lovers discover New Jersey’s wineries, creating a streamlined, fun, and rewarding experience for anyone exploring the Garden State.” 

Through the Garden State Wine Growers Association’s passport experience, visitors can explore all participating winery locations, be entered into our annual Grand Prize drawing, and engage more deeply with the state’s diverse wine destinations! 

“A state tour of New Jersey wines is now in the palm of your hand,” said Ed Wengryn NJ Secretary of Agriculture. “The Digital Passport Program makes checking in and recording your visits simple, and eases planning your NJ Winery travels.”

“LoyalBrew is honored to work with the Garden State Wine Growers Association on their new digital passport. We look forward to helping wine lovers across New Jersey discover new vineyards, earn rewards for their visits, and enjoy a more connected tasting experience. This partnership reflects our shared commitment to supporting local producers and enhancing tourism through innovative digital experiences,” said Todd from LoyalBrew. 

The new and improved digital passport program is available here! Our new landing page is now live, providing step-by-step instructions for both existing and new users to download and access the updated program. Existing users can log in with their credentials, with all check-ins and account activity seamlessly transferred to the new platform. New users will find everything they need to get started, including download instructions and account setup. 

To ensure a smooth transition, all current users should delete the previous version of the app from their devices. A comprehensive FAQ section is also available here and on the landing page to answer common questions and guide you through the process. 

“For more than a decade, IGM Creative Group has been proud to support the Garden State Wine Growers Association through the development and ongoing care of their website and digital passport program. Our focus has always been on creating reliable, user-friendly tools that help grow New Jersey’s wine community. We’ve also been honored to support the promotion and digital broadcast of signature events that bring wineries and consumers together statewide. As we look to the future, we remain committed to advancing innovative solutions that continue to elevate New Jersey wine.”

— Jay Stack, President, IGM Creative Group

Here are some quick links and resources to keep in touch with New Jersey wine country:

Cheers to New Jersey wine!

About Garden State Wine Growers Association
The Garden State Wine Growers Association is a non-profit organization of New Jersey-based wineries, vineyards, and allied businesses. It serves as a centralized information repository, resource, and clearing house for industry members, and offers a unified voice advocating for issues important to the entire range of New Jersey winery and vineyard operations. Central to this mission are efforts toward branding, marketing, public relations, education, and legislation and regulation for the furtherance of the vineyard and wine industries in the Garden State. For more information, visit https://www.newjerseywines.com

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