South Street’s legendary bierhall transforms into Philadelphia’s headquarters for the world’s biggest international soccer tournament with indoor and outdoor watch parties, giant screens, German bier, and packed Haus energy.
PHILADELPHIA, PA — This summer, Brauhaus Schmitz at 718 South Street is transforming into Philadelphia’s ultimate destination for international soccer fans as the world’s biggest soccer tournament comes to North America. From June 11 through July 19, 48 countries will compete across 104 matches in a month-long global celebration of the beautiful game. Brauhaus Schmitz will host watch parties for the entire series, with 11 screens inside, decorations, special soccer pretzel bun burgers, limited edition soccer half liters, 2,000 cowbell giveaways in German colors, flags up and down the outside of the building – and FIVE outdoor watch block parties with a 20 foot LED screen. In the
With Philadelphia hosting six tournament matches this summer, excitement across the city is expected to reach fever pitch and Brauhaus Schmitz is preparing to welcome supporters from around the globe for every thrilling moment.
The South Street institution will be open daily for every tournament match, featuring all games with sound on across 11 screens inside the bierhall. Standard operating hours will be noon to 2:00pm, with early openings scheduled one hour before kickoff for matches beginning at noon or earlier.
“We want Brauhaus to feel like the center of the soccer universe this summer,” said the team at Brauhaus Schmitz. “Whether you’re cheering for Germany, the United States, Colombia, or your favorite underdog nation, this is where fans can come together for unforgettable match-day energy.”
Known for housing one of the world’s largest German beer selections, Brauhaus Schmitz will feature 34 beers on draft alongside a menu packed with German classics including schnitzel, sausages, giant pretzels, sandwiches, and light bites. Additional communal seating and tables will be added to create an authentic “packed Haus” atmosphere throughout the tournament.
Due to anticipated demand, Brauhaus Schmitz will not accept individual reservations during tournament play. Indoor seating will be first come, first served, and guests are strongly encouraged to arrive early for marquee matchups. The restaurant expects especially large crowds for Germany, the United States, Colombia, and other top-ranked international teams.
In addition to indoor viewing, Brauhaus Schmitz will host five major outdoor watch parties on the 700 block of South Street, featuring matches shown on a massive 20-foot LED wall in the middle of the street.
Outdoor Watch Party Schedule Includes:
• June 25 – Germany vs. Ecuador at 4:00pm and USA vs. Turkey at 10:00pm
• June 27 – England vs. Panama at 5:00pm, Colombia vs. Portugal at 7:30pm, Argentina vs. Jordan at 10:00pm
• July 3 & 4 – Five marquee matches during Fourth of July weekend and America 250 celebrations
• July 19 – Grand Finale Watch Party at 3:00pm
Outdoor watch parties are fr ee to attend and operate pay-as-you-go. A limited number of premium reserved seats will be available for purchase through the Brauhaus Schmitz website. The $20 reservation package includes a reserved seat, first beer or pretzel, and table service.
All outdoor events are rain or shine.
Highlights for soccer fans at Brauhaus Schmitz will include:
* 20 foot tall LED wall in the middle of South Street’s 700 Block
* Street closed for block party type vibes
* Game day action inside on 11 screens inside the bierhall
* 34 drafts on tap for all games
* Two giant walls featuring game day brackets with soccer scarves collected from around the world
* World Cup soccer countdown clock in main bar area
* Soccer decor inside and outside
* Giant “Football Unites the World” banner across front of building
* Souvenir limited edition half liter that soccer fans will not want to miss
* 2,000 German cowbells and other surprise giveaways
* Soccer burger with special soccer ball pretzel buns
Fans are encouraged to wear their nation’s colors, wave their flags proudly, and experience the global celebration of soccer right in the heart of Philadelphia.
“Over the past year, we’ve been preparing to bring the world’s biggest stage for the beautiful game to South Street,” said Doug Hager, owner of Brauhaus Schmitz. “If there are three things Brauhaus knows best, it’s soccer, big events, and beer — and this summer is the perfect combination of all three happening right here in our incredible city. We’re excited, honored, and ready to help showcase the passion, energy, and hospitality that Philadelphia brings to the global soccer community.”
For additional information and outdoor seating reservations, visit Brauhaus Schmitz online or follow along on social media for updates and match announcements.