June 6, 2022 -

Relationships on trust

The idea that trading on the stock exchange is accessible and simple is gradually becoming the norm. This is evidenced by the record influx of private investors, provoked, among other things, by the emergence of high-tech brokerage services. Social trading, which exists at the intersection of social media and securities trading, can become a driver for further development of the industry, improving customer experience and the image of the stock market as a whole.

Despite the obvious uberization of brokerage services, social network trading in Europe is just beginning to gain momentum. If in Europe 15% of the population is involved in the stock market, then in the USA it is 55%, and 25% are engaged in trading using social networks. This is largely due to the transparency of the stock market, the openness of companies and the abundance of information about issuers.

An important contribution to this information field is made by various Internet resources where private investors communicate with each other, and discuss investment strategies and trading ideas.

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Bringing a token to the open market is a difficult task even for promising ideas and companies if they think through the strategy on their own. P2PB2B experts, who launched a new BSc listing, talked about common listing mistakes that are best avoided.

Listing a token on an exchange is an important stage for any project. Going public helps to increase the reputation in the eyes of your community and attract attention to the company to a new audience and investors. The process of bringing a token to the open market is complex and includes many nuances that must be taken into account. The wrong listing strategy can be costly and slow down the development of even the most promising startup. Read the article about common mistakes when listing projects.

How to start a project to list your token on the exchange

To conduct a listing, you need to submit an application for consideration by the management of the exchange. Usually, this can be done through a special form on the site. Before making a decision, her administration conducts an in-depth analysis of the project. Each exchange has its own audit features, but in general, there are general parameters for which applications are considered:

study the technical documentation of the project, the features of the blockchain, and the security of the token;
check potential liquidity, market interest in the token, and application possibilities;
evaluate the idea as a whole, the reputation of the creators of the project, and the density of the community;
check the project for compliance with legal requirements.

When the application is approved, the listing procedure begins – this will require certain costs. Each exchange has its own conditions: some have set listing fees, and others make a decision after consideration of the application. Sometimes the listing procedure is carried out free of charge – usually young exchanges practice this, or vice versa, large players who stimulate interesting projects and ideas. For example, Binance regularly holds a competition where promising startups can get a free listing after users vote.