Quitline calls spiked dramatically when 2013 ads were running; fell quickly when they were not
The Centers for Disease Control and Prevention’s 2013 Tips From Former Smokers campaign produced more than 150,000 additional calls to 1-800-QUIT NOW, a number that links callers to their state quitlines, according to a report in this week’s Morbidity and Mortality Weekly Report. The campaign also generated almost 2.8 million additional visitors to the campaign website,www.cdc.gov/tips. The website features information on the campaign, as well as information on how to quit smoking from the National Cancer Institute’s www.smokefree.gov website.
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