Uber’s surge pricing doesn’t necessarily increase the availability of rides. It just makes them more expensive.
by Lauren Kirchner and Surya Mattu
ProPublica, Oct. 29, 2015, 12:01 a.m.Uber has long stirred controversy and consternation over the higher \”surge\” prices it charges at peak times. The company has always said the higher prices actually help passengers by encouraging more drivers to get on the road. But computer scientists from Northeastern University have found that higher prices don’t necessarily result in more drivers.
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