CNBnews.Net
A very short post… noticed this morning that the Bellmawr Wawa next to the Brooklawn Shop-rite is rolling out the \”In store fresh baked rolls\” this week. An employee said they start tomorrow, Wed 9/18/2013.
I put this out there, because just this week I posted about the Hoagie/Pizza wars in the Bellmawr area, identifying many/all of the options for casual food in the area and this seemed a worthy addition.
The Wawa fresh baked rolls program was announced at the start of the year, and at the time the new CEO (from Vineland!) announced they would be in all stores by the end of 2013. The rolls are partially baked at the supplier\’s bakery, and the store finishes the baking process for the final bread rising and browning.
Currently, Subway is the leader in fresh baked rolls and Wawa is probably looking to take more of that business away while also further separating themselves from a crowded market of local sub shops.
If you give the new store baked rolls a try, please comment below. We\’d love to hear your thoughts.
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