Gloucester City: Boat owner casts his lot with revitalization plans

GLOUCESTER CITY — Lawrence Fluehr believes in this city\’s revitalization plans for its waterfront so much that he has opened an office here for his Philadelphia-based charter cruise line.

Fluehr is now docking his boat, which serves as an office for his business of more than 30 years, on the city\’s Delaware River waterfront. That gives him a presence in South Jersey where most of his pleasure-boating trips originate.

A revitalization effort is aimed at transforming the waterfront into an Irish-themed village with restaurants, shops and offices, in addition to housing along King Street.