Philadelphia, PA – 21st Amendment Brewery, the national institution that pioneered craft beer in a can and gave the world Hell or High Watermelon, is returning to coolers and taps, just in time for summer! The legacy continues, thanks to Philadelphia’s independent brewery Evil Genius Beer Company. The Philadelphia-based brewer, known for its nostalgic and irreverent approach to craft beer, is continuing 21st Amendment’s legacy and beloved year-round 21A brews: Hell or High Watermelon, the cult classic that pioneered the fruited wheat beer category, both Brew Fr ee! or Die flagship West Coast IPA and its citrus-infused variant Brew Fr ee! or Die Blood Orange, and the award-winning retro-americana Amendment Lager.
“Evil Genius and 21st Amendment share the same values and story, rooted in independence and having fun,” said Evil Genius Founder Luke Bowen. “I remember falling in love with Hell or High Watermelon. Sipping that beer on the waterfront was my introduction to watermelon beer.”
Founded in 2011 by Luke Bowen and Trevor Hayward, Evil Genius has spent nearly 15 years building a loyal fan base across the country and proving that a craft brewery can maintain a sense of humor while remaining serious about quality.
21st Amendment helped put San Francisco craft beer on the map, leading the charge on canned craft, building a coast-to-coast following, and earning a spot as a Top 50 U.S. craft brewery by volume.
Under stewardship of Evil Genius, 21st Amendment will remain the independent, craft brand that fans have come to love over the past 25 years.
“No rebrands, no recipe changes,” said Bowen. “21A beers have been on tap next to ours since we started nearly 15 years ago. We met in person through a mutual friend and shared excitement over our love of beer. This isn’t a big beer takeover. This is about two guys who love great beer ensuring the beer people genuinely love stays in their fridges – and ours.”
As the U.S. approaches its 250th anniversary, 21st Amendment is back to help us honor the city where it all started and the amendment that made craft beer possible. Evil Genius’ home-state of Pennsylvania is also 21st Amendment’s second-largest fan-base.
Raise a pint to the fr eedom to brew what you want, the obli gation to have fun, and the right to be original. We’ll be sipping Hell or High Watermelon.
Starting now, find these 21st Amendment classics back in the wild:
* Hell or High Watermelon: the cult classic of fruited wheat beer
* Brew Fr ee! or Die West Coast IPA: the go-to IPA
* Brew Fr ee! or Die Blood Orange IPA: the flagship’s citrus-infused variant
* Amendment Lager: the easy-drinking retro-americana experience
Brew Fr ee! Or Die Juicy, Brew Fr ee! Or Die Hazy, Brew Fr ee! Or Die variety pack, El Sully, Fireside Chat, Pumpkin Haze and Tall Hat Imperial IPA will also return in coming weeks and months. Look for some new products – including non-alcoholic versions of some 21A favorites coming this year as well.
Celebrate the right to be original: online 21st-amendment dot com, on Instagram @21stamendment, and Facebook @21stamendment.
For more info about Evil Genius, visit evilgeniusbeer.com or give a shout on social @evilgeniusbeer.
ABOUT 21ST AMENDMENT BREWERY
21st Amendment Brewery was founded in 2000 in San Francisco’s SoMa neighborhood by Nico Freccia and Shaun O’Sullivan. Over the past 25 years, it has become one of the most beloved independent craft beer brands in the country, building a national following and pioneering the craft can movement. Famous for creating iconic beers like Hell or High Watermelon Wheat and the Brew Fr ee! or Die IPA series, the brewery established a reputation for quality and irreverence that earned it a dedicated following coast-to-coast.
ABOUT EVIL GENIUS BEER COMPANY
Philadelphia’s independent brewery Evil Genius Beer Company was founded in 2011 by Luke Bowen and Trevor Hayward. Evil Genius has spent nearly 15 years proving that a craft brewery can be serious about quality without taking itself too seriously. Its lineup of beers, including flagship IPA Stacy’s Mom, are driven by quality and personality and currently distributed in eight states across the Northeast, Mid Atlantic and Midwest.