Gloucester City Now Allows Billboards Near WW Bridge

GLOUCESTER CITY, NJ (CNBNews)(October 1, 2020)—The City of  Gloucester City is selling four properties on Tuesday, October 6, 2020 at 10AM in the office of the City Administration, Gloucester City Municipal Building, 512 Monmouth Street. Gloucester City taxpayers own over 100 properties, many of which are homes that are being rented. Others sit empty. 

According to the legal notice that appeared in the Courier Post the properties  include: 

337 Bergen Street, minimum bid  $10,000

218 North King St                       $5,000

215 Monmouth Street                  $5,000

346 Ridgeway Street                    $5,000.

The Mayor and Council approved a change in the City’s Master Plan at its September 24 council meeting. The change allows advertising signs, subject to certain conditions, along with piers for the mooring of ships and waterborne cargo vessels for the purpose of loading and unloading of cargo, warehouses for the storage of cargo in transit.

According to the Legal Notice the advertising signs they shall be permitted as an additional principal use of a property; no advertising sign shall be located more than two-hundred (200) feet from the Right-of-Way of the Walt Whitman Bridge (Interstate 76), unless it can be demonstrated that locating an advertising sign within 200 feet of the Right-of-Way of the Walt Whitman Bridge is infeasible due to conditions of the soil, the placement of utilities, or other such conditions which present a practical hardship. 

The ordinance outlines rules for the placement of billboards in the north end of the City near the Walt Whitman Bridge. The idea was squashed in the past because of outcry from members of the public who were against the proposal as the billboards would block the view of Gloucester City from the bridge. 

Furthermore, in such event an advertising sign may be located no more than 250 feet from the Right-of-Way of the Walt Whitman Bridge; no advertising sign shall be located closer than one thousand (1,000) feet from any other advertising sign on the same side of the Right-of-Way; no advertising sign shall be located so as to interfere with the safe sight distances or visibility at any intersection of public or private streets; no more than two (2) advertising sign structures shall be permitted on any parcel; advertising sign faces shall be permitted to have a maximum sign area of 672 square feet; advertising sign faces shall have a maximum sign face height of 14 feet, and a maximum sign face width of 48 feet; each advertising sign structure shall have no more than two (2) advertising sign faces; advertising signs may have digital and static sign faces; and advertising signs shall comply with all applicable State and Federal laws. 5. Included prohibited uses in the PCH district are residential uses, retail uses, salvage yards of any type, junk yards and marine repair yards. 6. Establishes certain area and bulk requirements for minimum parcel size, minimum property frontage, minimum setbacks, maximum building height and maximum impermeable coverage. 7. Establishes certain performance standards for any port of cargo handling use in the City of Gloucester City. 8. Amends the Gloucester City Development Ordinance, Article VI, Note 20, to permit advertising signs within the Port Cargo Handling (PCH) zoning district of the City, subject to various restrictions including advertising signs shall be freestanding signs only. No advertising sign shall be permitted to be a roof-mounted sign, banner sign, awning, canopy, or wall sign; the maximum sign area of any advertising sign face shall be six-hundred seventy-two (672) square feet; no advertising sign structure shall have more than two (2) sign faces; the maximum height of any advertising sign shall be 75 feet above the grade of the roadway on the Walt Whitman Bridge. the height measurement shall be from the roadway’s centerline at grade directly perpendicular to the sign; electronic or digital advertising signs with changeable messages may be permitted, however no animation, flashing, or flickering of lighting shall be permitted; electronic or digital advertising signs with changeable messages shall have a minimum message duration of eight (8) seconds per message; non-electronic or non-digital advertising sign faces may be externally illuminated provided that all lighting is designed to be directed towards the advertising sign and minimize any potential light spillover onto adjoining properties; 9. Creates general regulations to all permitted and pre-existing non¬conforming signs including only those signs identifying the name, business, occupant, service, address or product offered or sold on the premises shall be permitted to be erected.

Coming events, community bulletin boards and time and temperature signs shall also be permitted; signs within the interior of a structure, designed to be seen and read from the exterior, shall be considered as part of any maximum signs area; signs attached to a principal structure shall not extend above the roof line of the parapet; electronic or digital advertising signs with changeable messages may be permitted, however no animation, flashing, or flickering of lighting shall be permitted; electronic or digital advertising signs with changeable messages shall have a minimum message duration of eight (8) seconds per message; unless otherwise stipulated in this ordinance, the top of free-standing signs shall not exceed the height limit of principal structures in the zone where located or 25 feet; whichever is less; with the exception of awning or canopy signs in the CRO and RC&S districts, no sign, whether permanent or temporary, other than municipal, county or state signs, shall be erected within the right-of-way of any street or approved sight easements nor shall any sign be located to constitute a traffic hazard; no sign, be it of a political, educational, charitable, civic, professional, religious or like nature, or of personal nature, shall be erected upon any utility pole, tree, light standard, or monument located within the right-of-way of any street or on any public property; all temporary signs, excluding banner signs for business or commercial establishments, announcing or advertising any political, educational, charitable, civic, professional, religious or like campaign or event, shall be removed by the advertiser within five days after the event shall have taken place; 10. Prohibits advertising signs in any zoning district in the City, except for the Port Cargo Holding (PCH) District.

A minimum of three (3) copies of the entire Ordinance is on file for public examination and/or purchase at the office of the City of Gloucester City Clerk. The proposed Ordinance is scheduled for further consideration at a public hearing at 7:30 p.m. on September 24, 2020 at the City Court Room, 313 Monmouth Street, Gloucester City, New Jersey 08030. The Ordinance shall take effect upon passage, filing and publication according to law. You may attend the public hearing and be heard in person or by lawful representative. Vanessa Parent, R.M.C., City Clerk ($134.20)

RELATED: 

https://www.gloucestercitynews.net/clearysnotebook/2012/03/city-planning-board-denieszoning-for-bridge-billboardsby-linda-boker-angelogloucester-city-newsduring-a-heated-meeting-last-w.html
https://law.justia.com/cases/new-jersey/appellate-division-published/1996/a5193-94-opn.html
https://www.gloucestercitynews.net/clearysnotebook/2017/03/some-good-newsperhaps-mount-school-board-are-ugly-billboard-coming-to-gloucester-city.html
https://www.gloucestercitynews.net/clearysnotebook/2017/04/two-part-series-what-is-hidden-in-gloucester-citys-executive-meeting-minutes.html?fbclid=IwAR3NGqWEt5RTsvfrLVqRyEILz6nAHfK7nl5EmP_AoziXt0Q8GGdGUGqEl1

Leave a Reply

Your email address will not be published. Required fields are marked *