Category: CNB BUSINESS NEWS

PA Legislators Concerned With $100M Redesign of State College System

By Christen Smith |

The Center Square

Gloucestercitynews.net files

Pennsylvania lawmakers questioned a proposed $100 million redesign of its higher education system this week after years of declining enrollment left many of its 14 universities in the red.

Pennsylvania State System of Higher Education (PASSHE) Chancellor Dan Greenstein said the “radical” plan – which includes a $20 million boost annually in state funding over the next five years – would allow the organization to share services, demolish underutilized buildings and encourage staff retirements that altogether could save between $80 million and $120 million through 2025.

“The universities have created five-year plans which demonstrate how they will balance the budgets from which these numbers are derived,” he told the Senate Appropriations Committee during PASSHE’s budget hearing this week. “And they will be held accountable for this. … This can has been kicked down the road, and the road has ended.”

Gov. Tom Wolf’s $36.1 billion state budget proposal allocates $490 million to PASSHE and $12.9 million in support of the system’s redesign effort. Greenstein said the agency needs a 2 percent increase over last year’s funding, plus the $20 million appropriation, to target its joint goals of keeping tuition affordable and the five-year redesign plan.

Greenstein said PASSHE also renegotiated labor union contracts and created an extended sick leave payout program the agency hopes will encourage 200 staff and faculty to retire annually. In October, all universities implemented “sustainability policies” that establish balanced budgets and new procedures meant to effectively manage personnel – from curtailing the use of temporary faculty to consolidating existing roles at all levels to eliminating or combining duplicative programs with low enrollment.

“It’s going to require an unprecedented level of collaboration with our unions and close collaboration with our universities,” Greenstein said. “This will stretch us, but I am confident we are ready, and as the numbers portray, it is time.”

Enrollment across PASSHE’s 14 universities declined 20 percent over the past decade, Greenstein said, while state funding levels for the system rank 47th nationwide. Pennsylvania’s student debt is also the second highest in the nation, Greenstein added, despite the agency’s priority of keeping tuition affordable.

“You and all the students have the absolute right to be enraged and livid by the lack of leadership from this General Assembly,” said Sen. Steve Santarsiero, D-Bucks. “The fact is that we are not investing where we should be investing. We are not giving you the resources you need.

“The cost that our students are asked to bear, as you just said, has a direct relationship with the funding we give to our state system” he added. “It’s inexcusable that Pennsylvania ranks 47th in the country.”

Other senators pressed Greenstein on whether the redesign plan should consider closing universities with lower attendance rates – an idea the chancellor said disenfranchises the rural communities many of them serve.

“I don’t think the numbers support your theory because the rural institutions are the ones that had the greatest reduction in numbers,” said Sen. Gene Yaw, R-Lycoming. \”I know how important Mansfield University is to the town of Mansfield, … but somewhere along the line, we really have to take a look at would we be better off closing them and folding the funding into the institutions that are really thriving.”

Sen. Scott Martin, R-Lancaster, told Greenstein the “backwards” prioritization of struggling universities concerns him and undermines the few schools that remain successful.

“My big worry, from many different perspectives, is the fact that we are missing out on opportunities with the institutions that are growing, that are doing their best to keep their head above water and that they cannot do these things because they’re not getting the resources,” he said. “The resources are being funneled through back channels to create opportunities that every single student in the commonwealth is not being given, in terms of scholarships, and that’s just fundamentally not fair.”

Martin’s comments reference Wolf’s $204 million proposed Nellie Bly Tuition Program, which would target financial assistance to full-time PASSHE students. Under program rules, students must agree to stay in Pennsylvania for as many years as they received the benefit.

Senate Education Committee Minority Chairman Andy Dinniman, D-Chester, criticized the scholarship program proposal during Thursday’s hearing, insisting that raiding the Pennsylvania Race Horse Development Trust Fund would only result in court challenges the state is certain to lose.

\”I wish it was as simple as we’ve said,\” he said. \”If you try to take the money out … and to play this game of letting students think they will get these scholarships and they will not, because it will go to court.\”

published by Gloucestercitynews.net with permission of

The Center Square

Temple’s Dr. Silvia Fossati Awarded $500,000 Grant for Alzheimer’s Disease Drug Discovery Research

(Philadelphia, PA) – Silvia Fossati, PhD,

Associate Professor of Pharmacology and Associate Director of the Alzheimer’s Center at Temple at the Lewis Katz School of Medicine, has been awarded a two-year $500,000 grant from The Edward N. and Della L. Thome Memorial Foundation, Bank of America, N.A., Trustee, as part of the Foundation’s Awards Program in Alzheimer’s Disease Drug Discovery Research.

Dr. Fossati, the principal investigator on the grant, will work with co-investigator

Marc Ilies, PhD,

Professor in the Department of Pharmaceutical Sciences at the Temple University School of Pharmacy, to develop a new Alzheimer’s-specific version of an already-existing drug family called carbonic anhydrase inhibitors, which are approved by the U.S. Food and Drug Administration (FDA) to treat conditions such as glaucoma and high-altitude sickness.

Previous studies in Dr. Fossati’s Lab showed that these drugs were effective in cell and animal models at targeting certain features of Alzheimer’s disease, including mitochondrial dysfunction, amyloid protein build-up, and inflammation.

Research has suggested that chronic inflammation in the brain may be due to the build-up of cells that normally free the organ of debris, waste and protein collections – including amyloid protein. When amyloid protein deposits in abnormal levels in the brain, it can disrupt cell function and communication pathways. Elevated levels can also be a factor in abnormalities of the mitochondria – the energy-generating batteries of cells – and in damaging the brain vasculature (its blood vessels). Collectively, these can eventually contribute to cognitive dysfunction, including impairments in memory and learning – hallmarks of Alzheimer’s disease.

Ideally, Dr. Fossati and Dr. Ilies’ drug would target these characteristics, as currently available carbonic anhydrase inhibitors do, but would better infiltrate the brain and cause fewer side effects.

The drug would be tested in cell and animal models of Alzheimer’s disease first and then potentially in human clinical trials in two to three years.

“Since carbonic anhydrase inhibitors have already been approved by the FDA and have demonstrated promising results, we are hopeful that we will be able to tailor what is currently available on the market to specifically target Alzheimer’s disease,” Dr. Fossati said. “We are so thankful that the foundation sees such promise in our work and has chosen to recognize us with this grant.”

The Edward N. and Della L. Thome Memorial Foundation, Bank of America, N.A., Trustee, which was established in 2002 by Robert P. Thome to honor the memory of his parents, provides funding in two areas – support for the dignified treatment of older adults and support for medical research on diseases affecting older adults. The medical research division alternates between funding research on macular degeneration and Alzheimer’s disease.

About Temple Health

Temple University Health System (TUHS) is a $2.2 billion academic health system dedicated to providing access to quality patient care and supporting excellence in medical education and research. The Health System consists of Temple University Hospital (TUH)

;

TUH-Episcopal Campus; TUH-Jeanes Campus; TUH-Northeastern Campus; The Hospital of Fox Chase Cancer Center and Affiliates, an NCI-designated comprehensive cancer center; Temple Transport Team, a ground and air-ambulance company; Temple Physicians, Inc., a network of community-based specialty and primary-care physician practices; and Temple Faculty Practice Plan, Inc., TUHS’s physician practice plan comprised of more than 500 full-time and part-time academic physicians in 20 clinical departments. TUHS is affiliated with the Lewis Katz School of Medicine at Temple University.

Temple Health refers to the health, education and research activities carried out by the affiliates of Temple University Health System (TUHS) and by the Katz School of Medicine. TUHS neither provides nor controls the provision of health care. All health care is provided by its member organizations or independent health care providers affiliated with TUHS member organizations. Each TUHS member organization is owned and operated pursuant to its governing documents.

It is the policy of Temple University Health System that there shall be no exclusion from, or participation in, and no one denied the benefits of, the delivery of quality medical care on the basis of race, ethnicity, religion, sexual orientation, gender, gender identity/expression, disability, age, ancestry, color, national origin, physical ability, level of education, or source of payment.

EPA Exhibit at 2020 Philadelphia Flower Show

Highlights the American Riviera

PHILADELPHIA

— This year’s Philadelphia Flower Show showcases the

Riviera Holiday

and the U.S. Environmental Protection Agency’s (EPA) exhibit,

called “American Riviera,” is no exception. The exhibit shows the wonderful aquatic treasures of the Mid-Atlantic region and educates guests on the human health benefits provided by wetlands, streams, and rivers.

“Riparian areas are an extremely important component of healthy watersheds and ecological function,” said EPA Regional Administrator Cosmo Servidio.  “The establishment, enhancement and protection of riparian areas can promote clean and healthy water, while serving as a sustainable landscaping practice.”

EPA’s flower show team, along with other exhibitors, are setting up the exhibit this week at the Philadelphia Convention Center, 1101 Arch Street, Philadelphia where the flower show runs February 29 through March 8.

EPA’s exhibit will showcase a variety of native plants of the Mid-Atlantic region. Some of the environmental benefits of these native plants include: better adapted  to local weather conditions; little to no need for pesticides, fertilizers, or supplemental watering; less maintenance; help to restore natural habitats; and provide buffers for aquatic resources to naturally manage stormwater – all of which can directly improve water quality.

Exhibit volunteers will engage with the public on the connection between healthy aquatic resources and drinking water, as well as provide visitors with information on the benefits of using native plants, sustainable landscaping, and stormwater management practices to instill positive ways of protecting our water.  To learn more about these topics, visit EPA’s websites:

■

https://www.epa.gov/soakuptherain

■

https://www.epa.gov/wetlands/why-are-wetlands-important

For more information on the flower show, visit:

https://theflowershow.com/

If You Want to Succeed on Instagram, Listen Up

(Gloucestercitynews.net)(March 1, 2020)–Here\’s the problem when it comes to social media marketing. A lot of people are under the impression that they have to just post the right content and everything will be fine.

Well, on an absolute level, this is 100% correct. There is nothing to debate. There is nothing to discuss. This is absolutely spot on.

But there are a lot of details to explore. There are a lot of gaps there.

What content? When do you post these materials? Who do you address this to? How do you position this content? I can go on and on. The list is actually quite long.

While we can talk about basic truisms, like you have to buy Instagram likes or social proof so you can get an organic critical mass going, you have to read between the lines. You have to dig deeper. This requires an overall day to day strategy. Simply buying social proof from places like

buzzvoice.com

isn’t going to be enough.

Now, please understand that this is very different from an overall holistic strategy. I\’m not talking about that. I\’m not talking about your big picture strategy or 30,000 bird\’s eye view perspective.

There\’s a place for that. It\’s absolutely important, but we\’re talking about day to day practical tasks that you need to do every single day for your Instagram marketing account to be successful.

So, what are these daily activities that you need to take care of? Well, first of all, you need to make sure that you use the right hashtags.

Now, how do you know which hashtags to use? Well, it\’s very simple. You mix and match.

You experiment with different hashtags that you lifted from other places. You can reverse engineer your competitors\’ hashtags. Wherever they come from, make sure you experiment and see which hashtags are actually delivering solid value.

How do you know? Well, you can call people to action. You can run little contests. Whatever the case may be, get your followers themselves to supply the hashtags through some sort of feedback so you can see if you are on the right path.

The second thing that you need to do is call people to action in terms of your content. Ask them, \”Is this the kind of content that you want?\” If not, please suggest the right content.

Offer them some sort of incentive. Here\’s the secret: it doesn\’t have to be money.

You have to understand that on the internet, especially on social media, symbolic or purely non-monetary incentives work as well, if not better, than monetary incentives.

You don\’t have to spend one red cent. Just get people to believe that they are getting value. Oftentimes, the perception of value is more important than the actual value. When your fans believe they are getting value, they spread the word about you. This is one of the cheapest and most sustainable ways to

grow your Instagram following

.

The third thing that you need to do is to constantly pay attention to your competition. This is the great thing about Instagram. Everything is transparent.

So, if you see that your competitors are up to something and they\’re experimenting with different types of postings as well as different types of media and hashtags and descriptions, sit up and pay attention. See if you can copy some of that and improve what you\’re doing.

By sticking to these three daily, highly practical tasks, you will be able to take your account to the next level in terms of reach and effectiveness.

LINE OF MARCHSAINT MARY’S/GLOUCESTER CITY FIFTH ANNUAL SAINT PATRICK’S PARADE SUNDAY, MARCH 1

by CNBNews Staff

GLOUCESTER CITY, NJ (February 29, 2020)—-The annual St. Mary\’s Parish/Gloucester City St. Patrick\’s Day Parade is scheduled to begin at 1 PM sharp rain or shine. The parade will take the same route as last year, forming and staging at the Martin’s Lake area, at Johnson Blvd. and Baynes Ave. marching on Johnson Blvd. to Monmouth Street, up Monmouth Street to King, and dispersing at the former Coast Guard Base parking lot, King and Cumberland Streets.

It will begin at Johnson Blvd and Baynes Avenue, north to Monmouth and Johnson Blvd., move west on Monmouth Street to King Street and south on King Street to Proprietors Park.

The following bands and marching units will be in the line of march:

South Philadelphia, Quaker City, Fralinger, Woodland, Avalon, Aqua, Uptown, Duffy, Durning, and the Gloucester City String Band.

The Camden County Emerald Society, Second Street Irish Society, Trenton AOH, ACFD Sand Pipers, and Brian Boru Pipes and Drums Bands.

The Misty Dewers and The Broken Shillelaghs Irish Bands.

The Two Street Stompers Comic Brigade. The Jordan-Hunt and the Emerald Isle Irish Dance Schools.

The parade\’s Grand Marshall is Ed Beckett, principal of Gloucester Catholic High School and the Celebrity Parade Marshall is Bob Kelly from Fox 29 News. Honor guest is the Deputy Consul General from Ireland Sean O’Hay

Gloucester City’s own radio disc jockey Kathy Townsend Suckiel from the B101.1 radio station will be present with the B101 mascot,

Buzzbee!

RELATED:

Gloucester City PD Issues Road Closures/Parking Restrictions for Parade

Below is the parade line-up set for 12 noon at the staging area

Camden County Emerald Society (Gloucestercitynews.net file photo)

LINE-UP IS AT 12:00 NOON IN THE STAGING AREA

POSITIONS #A-#G LINE UP IS ON JOHNSON BLVD. BETWEEN FRANCIS ST. & BAYNES AVE.

POSITION “A”-VFW & AMERICAN LEGION COLOR GUARD & ROTC COLOR GUARD FROM GLOUCESTER HIGH SCHOOL WITH USMC MARINES BRETT & DALTON KENNEY

POSITION “B” CELEBRITY PARADE MARSHAL BOB KELLY AND QUAKER CITY STRING BAND WITH MSGR. HODGE, DEPUTY CONSUL GENERAL FROM IRELAND, MAYOR DAN SPENCER

POSITION “C”-2020 GRAND MARSHAL ED BECKETT AND GLOUCESTER CATHOLIC HIGH SCHOOL PARTICIPANTS

POSITION “D”-KNIGHTS OF COLUMBUS WITH ST. PATRICK’S STATUE

POSITION “E”-DURNING STRING BAND

POSITION “F” CITY COUNCIL, COUNTY FREEHOLDERS, STATE LEGISLATORS, OTHER DIGNITARIES AND ELECTED OFFICIALS, CAMDEN COUNTY MASCOTS

POSITION “G” THE MISTY DEWERS

POSITIONS #1-#5-Francis Street and East Brown Street

SOUTH JERSEY MOBILE BILLBOARD TRUCK

ANYZEK FUELS ANTIQUE TRUCKS/CARS-JIM PARENT, 1939 GREEN BUICK

GARDEN STATE CORVETTE CLUB ON FRANCIS STREET

GLOUCESTER CITY OLDTIMERS STRING BAND

ANTIQUE CARS/TRUCKS-JIM PARENT IN HIS 1939 GREEN BUICK

-DONNELLY-GATTO FUNERAL HOME ROLLS ROYCE HEARSE & STAFF

POSITIONS #6–#21-HIGHLAND BLVD DOWN TO GREENWOOD AVENUE

PUBLIC WORKS TRAILER WITH LADIES AOH, CATHOLIC DAUGHTERS OF AMERICA’S, AND LITTLE MISS/MR. GLOUCESTER CITY

TRENTON AOH BAGPIPE BAND

GLOUCESTER CITY FIRE DEPT COLOR GUARD & MARCHERS

GLOUCESTER CITY FIRE DEPT. APPARATUS

DUFFY STRING BAND

GLOUCESTER CITY IRISH SOCIETY

GLOUCESTER CITY HIGH SCHOOL COLOR GUARD, MARCHING BAND, & SCHOOL CLUBS

UPTOWN STRING BAND

GLOUCESTER CITY MIDDLE SCHOOL & COLD SPRINGS ELEMENTARY SCHOOL

IRISH SETTAR CLUB OF SOUTH JERSEY

CAMDEN COUNTY EMERALD SOCIETY

CAIRDEAS IRISH BIRGADE (JOHN SCILLIG-SCHILEEN’S TAVERN-WESTVILLE, NJ)

MARK’S ANTIQUE FIRE TRUCK???? AND/OR FOUR LEAF RESTORATION COMPANY

AQUA STRING BAND

AOH GLOUCESTER COUNTY DIVISION I-COMMODORE JOHN BARRY-LARRY PRELLE, DIRECTOR

BRIAN BORU PIPES AND DRUMS BAND-KEVIN FLATLEY DRUM MAJOR

POSITIONS #22-#38 KLEMM AVENUE TO SYLVAN AVENUE

AVALON STRING BAND

GLOUCESTER CITY YOUTH SOCCER

JORDAN HUNT SCHOOL OF IRISH DANCE

GLOUCESTER CITY LITTLE LEAGUE

SECOND STREET IRISH SOCIETY PIPES & DRUMS

MINI HORSE’S PONY CLUB-LONG ACRES FARM-MARY LEDGER

WOODLAND STRING BAND

CUB SCOUTS TROOP OF GLOUCESTER CITY???/ QUINN FAMILY WITH IRISH WOLFHOUND SEAMUS

FRALINGER STRING BAND

COMMUNITY ROCKS CORP.-ERIN OSLER/SARA O’BRIEN

ATLANTIC CITY FIREFIGHTERS SAND PIPERS

EPIPHANY CHURCH OF GLOUCESTER CITY-PASTOR JOE MARLIN

SOUTH PHILADELPHIA STRING BAND

HIGHLAND TAVERN FLOAT WITH BIG DADDY

EMERALD ISLE ACADEMY OF IRISH DANCE

TWO STREET STOMPERS COMIC BRIGADE CHAMPIONS

TAVERN ON THE EDGE PRESENTS “THE BROKEN SHILELLEGHS”

Gov. Phil Murphy hugging Brooklawn Mayor Teri Branella at the 2018 parade

2020 PHS Philadelphia Flower Show February 29 – March 8 (Video)

Escape to a Riviera Holiday at the 2020 PHS Philadelphia Flower Show

From February 29 through March 8, plant lovers everywhere will celebrate the breathtaking vistas and gardens of these sun-soaked regions at the 2020 PHS Philadelphia Flower Show, \”Riviera Holiday.\”

No other parts of the world evoke such powerful and seductive images of paradise than the Mediterranean, where jaw-dropping coastlines, azure skies, groves of citrus, and exotic blooms await in the everlasting sunshine!

America’s largest flower show invites guests to explore more gardens than ever before! Dig-in at daily Planting Parties and indulge in NEW behind-the-scenes tours and dining experiences.

Check this one off your bucket list. Book your Riviera Holiday today!

Buy now and save!

Discounted Show Tickets

Most Common Cable Connection Problems and Easy Ways to Fix Them

(Gloucestercitynews.net)(February 28, 2020)–Our lives are dependent on the internet and disconnection means a total blackout. Be it an office, a home or a public place, the internet is everywhere. Admit it or not, we are all trapped and chained to the charismatic world of internet.

No matter what, every one of us has faced cable connection issues leading to internet disconnection, and without having any clue, we are in a state of confusion – what to do next. Imagine yourself watching a thriller movie on

Spectrum TV

and suddenly the movie stops in the middle – what is your first reaction?

You would definitely question yourself how do I fix it. Should I call the customer support or try to figure out the problem myself. If I call the customer support, I would have to wait for some time and in the meanwhile, my interest in the movie would diminish. It is better to sort out the problem myself.

We are going to reveal some of the common cable connection issues how you can fix them without banging your head. Let’s get started.

Loose Connections and Power Cable

Generally, the problem arises when the terminal connection at outlets and wall switches become loose. Make sure to check these fixtures and if any of the connections are loose, try to fix them. You can identify loose connections through signals such as crackling sound, or buzzing.

Moreover, sometimes we bang, nudge or poke wires without knowing it and wonder why it is not working without checking. If your internet is not connecting, then check that your router is not unplugged or the plug is halfway in and halfway out. If you see any of the two issues, just make sure to take out the plug and insert it tightly.

Moreover, the router’s LED lights can also indicate whether the connection is loose or unplugged. If there is no light, the router is not getting any power. To fix this, simply first disconnect the power cable and reconnect it.

In case your router is still not working, make sure to check the outlet and power supply to see if it is getting power. Just take the tester, put it in the socket and see if the light turns on. If not, there is a problem with the power strip and not the router or lose connection.

Joining Wires with Electrical Tape

Wire connections when joined together with tape can result in an error. Rather than connecting the wires with tape, it is better to use a nut or a sanctioned connector. To fix this issue, you must first turn off the power and remove the electrical tape from the wire. Clean the wire and make sure that the insulation on the wire should be removed in such a way that it is showing the proper amount of exposed wire. After ripping off the insulation, connect the wire properly with nut or any other approved connector.

Two Wires under Single Screw Terminal

Common cable connection issues also arise when two or more wires are connected under the same screw terminal on an outlet or a switch. It can be quite hazardous due to the possibility of a fire eruption. For safety reasons, it is not allowed to have two wires squeezed under one screw.

To resolve this issue, you need to cut off the power before you start repairing it. After turning off the power supply, remove the two wires wedged under one screw. Take a pigtail wire of the same color and remove ¾ inch of insulation from both ends of the pigtail. Now connect one end to the two wires you just removed previously.

Join the free end of the wire to the screw terminal that was holding two wires previously. You can also create a pathway or bridge that joins both wires to the preferred screw terminal on the switch or outlet.

Call Your ISP if Everything Fails

After you have done all the aforementioned steps and the problem persists, make sure to call your Internet Service Provider. The customer support will try to resolve the problem over the phone by checking your system on their end. If the problem can’t be solved over the phone, your Internet Service Provider will surely send a technical person to your home.

image courtesy of unsplash.com

CNB Business: Atlantic City Electric Opens New Glassboro Project Management Office

MAYS LANDING, N.J.

(Feb. 26, 2020) – Atlantic City Electric has grown the company’s presence in southern New Jersey with the addition of a new Project Management Office in Glassboro that officially opened with a ribbon cutting ceremony attended by employees, elected officials and Gloucester

County Chamber of Commerce members. The 30-employee location will house Atlantic City Electric’s Project Management teams that design, plan and execute projects to strengthen critical energy infrastructure and build a more resilient grid. With the office’s close proximity to Rowan University, the location has great potential for future intern and career opportunities for Rowan graduates and will host a Rowan intern this summer.

“We are excited to grow our footprint in the Glassboro community and bring a new office that joins our Operations facility just up the road,” said Gary Stockbridge, Atlantic City Electric region president. “This new location allows us to grow our relationship with Rowan University and Glassboro and offers new opportunities for students to gain hands on experience working on our efforts to modernize the local energy grid with new and innovative technologies that are enhancing reliability for customers.”

The reliability projects led by this office are a core part of Atlantic City Electric’s strategic efforts to modernize the energy grid serving South Jersey and improve reliability and service for the company’s 560,000 customers. As a result of our ongoing efforts, customers continue to experience improvements in the reliability of their energy service. During the past five years, energy system upgrades and new innovative technologies have driven a 22 percent decrease in the frequency of electric outages customers experienced.

Readers are encouraged to visit

The Source

,

Atlantic City Electric’s online news room. For more information about Atlantic City Electric, visit

atlanticcityelectric.com

. Follow the company on Facebook at

facebook.com/atlanticcityelectric

and on Twitter at

twitter.com/acelecconnect

.

Our mobile app is available at

atlanticcityelectric.com/mobileapp

.

Photo Caption:

Atlantic City Electric employees join with government officials and Gloucester County Chamber of Commerce partners to officially open the new Project Management Office located on High Street in Glassboro, N.J. on February 21.

###

Atlantic City Electric is a unit of Exelon Corporation (Nasdaq: EXC), the nation’s leading energy provider, with approximately 10 million customers. Atlantic City Electric provides safe and reliable energy service to approximately 560,000 customers in southern New Jersey.

JUMP SHOT, The Kenny Sailor Story (video)

He invented something everyone loves, but you\’ve probably never heard of him. This film chronicles the larger than life story of one basketball\’s greatest innovators: The legend you\’ve never heard of, Kenny Sailors. We\’re currently in production on the feature length documentary, follow us on Facebook and Twitter to keep up with the action.  jumpshotmovie.com

““I’m inspired by Kenny Sailor’s story because I’ve been playing basketball since I was five, and ever since I picked up the ball, shooting a jump shot was just second nature to me. To know the person that Kenny was and what he stood for, that is something that is very inspirational. I hope to have as much of an impact as Kenny did.”

— Steph Curry

““Jump Shot is an incredible story! Kenny Sailors really changed the game of basketball, all while being dedicated to his family and his community. It is awesome how one person can have such a big impact on our game. He was a true pioneer! Jump Shot is a must see film for any basketball fan.”

— Scott Drew. Baylor Men’s Basketball Coach

Email request for Team Discussion Guide

to events@aspiration.is

IN THEATERS ONE NIGHT ONLY | APRIL 2 | BUY TICKETS

FEATURING: STEPH CURRY, KEVIN DURANT, DIRK NOWITZKI, BOB KNIGHT, NANCY LIEBERMAN, KIKI VANDEWEGHE, CLARK KELLOGG, TIM LEGLER, DAVID GOLDBERG, FENNIS DEMBO, LOU CARNESECA, MARK PRICE, CHIP ENGELLAND AND MANY MORE.

Tips to Help Your Gloucester City Business Stand Out from the Competition

(Gloucestercitynews.net)(February 27, 2020)–It has been shown that 86% of people in the US trust small businesses, but the same cannot be said for large businesses, as only 55% of people trust them. This means that small businesses are more likely to be

successful than large companies.

Competition for customers is greater than it’s ever been, so how can you stand out from your competitors? One thing is certain – you shouldn’t be using the same marketing strategies as your close competitors. Instead, you need to change your approach and transform your brand into one that stands out from your competitors. Follow these tips to stand out from the crowd and succeed in Gloucester City’s competitive market:

Provide Amazing Products and Services

To stand out from your competition, you need to offer something that your competitors are not. 74% of customers in the US said that they listen to word of mouth before making a decision on which business to use or visit.

Word of mouth is one of the most important lead generators for businesses

.

A great logo and outstanding branding will also play a role in how successful your business is but if your product doesn’t leave a great impression on your customers then you might not get repeat custom.

Define Your Brand

Once you know your product or service is out of this world, you need to start working on improving your brand image. Businesses in Gloucester City need much more than smart merchandising and eye-catching logos in order to stand out.

Instead, you need to find a way to be different from your competition. Millions of other companies around the world will be offering similar products or services to you, so you need to find a way to show potential clients why they should use you instead.

Branding can take some time to get right, but it’s important to go the extra mile and do the things that others aren’t willing to do. One way to do this is to provide your employees with

personalised workwear

which they can wear to and from work. This will increase the number of people who see your brand logo and enquire about your business.

Target Your Market Effectively

Trying to appeal to a large audience might not be the best idea for a new business. Instead, you should target specific groups of people who will be interested in the products or services you’re offering. This way you’re more likely to get positive reviews and people are more likely to come back for another visit.

Once you

know who your target market is

and you understand who is most likely to benefit from your products and services, you\’ll be able to attract more customers, charge more for the products and services you’re offering, and class yourself as an expert. Start on a small scale and slowly increase your customer base.

If your business has been operating for a number of years, then the chances are that you’re already using some of these tips to market your business successfully. These strategies are easy to follow, but they can produce results if followed correctly. Many small businesses in Gloucester City have failed because they’ve not effectively marketed their business. Don’t follow in their footprints; instead, stand out from your competitors and dominate your niche!

image courtesy of unsplash.com