ATLANTIC CITY, N.J. – Bally’s Beach Bar, located right on the sand at Bally’s Atlantic City, will bring the energy to the Jersey Shore with its annual bikini competition beginning at 2 p.m. on Saturday July 25. Contestants will take center stage to showcase their confidence, personality and style while competing for cash prizes, swag and a $5,000 grand prize.
Beachgoers are invited to spend the afternoon at Bally’s Beach Bar, where they will enjoy cocktails, classic beach fare and a lively atmosphere as contestants compete for top honors. Contestants aged 21 and over are encouraged to bring their eye-catching swimwear and sizzling confidence for a chance to win. Registration is now open on the Bally’s website here.
Participants and fans alike can enjoy the contest with bites including the Beach Bar dog; loaded nachos; grilled chicken sandwich; Bally’s Burger and more. Refreshing signature drinks, frozen cocktails, shareable Bally’s Beach Buckets, beer, mocktails and more will also be available.
With unbeatable views, a buzzing social scene and new reasons to visit every day, Bally’s Beach Bar continues to be Atlantic City’s top destination for daytime drinks, sunset hangs and everything in between. For more information, visit the Bally’s Atlantic City website or call 609-974-1222.
About Bally’s Atlantic City
Bally’s Atlantic City is a stunning oceanfront resort overlooking the Atlantic City beach and Boardwalk. The newly renovated property features more than 1,100 guest rooms, including remodeled suites and penthouse-style accommodations. The casino floor spans 83,000 square feet of thrilling gaming space, including more than 1,100 slot machines featuring the latest in gaming technology and more than 80 table games; and a state-of-the-art sports wagering experience at Bally Bet Sportsbook. Bally’s dining options span casual with quick-service dining outlets to elevated sit-down dining experiences at Park Place Prime, Jerry Longo’s Meatballs & Martinis and Macau Kitchen. Open seasonally, Bally’s Beach Bar serves cocktails and barbeque just steps from the sand, with live music from top DJs and bands. On-site amenities include a spa, boutique gift shop, indoor heated pool, fitness center and more than 100,000 square feet of meeting and banquet space, including 53,337 square feet of exhibit space. Valet and self-parking are available for guest convenience. More information is available at casinos.ballys.com/atlantic-city or by calling 609-340-2000. Bally’s Atlantic City is on social media at Instagram, Facebook and X.
About Bally’s Corporation
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 900 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.