New Jersey Blood Services (NJBS) is kicking off its fifth annual “Blood for a Brew” campaign to encourage blood donations during the critical summer months. Expanded this year to include local coffee shops in addition to breweries, the campaign offers everyone who comes to donate at a NJBS donor center or mobile blood drive from August 1 through August 31 a voucher redeemable for a free beverage at a participating establishment.
More than 60 local breweries, pubs, and coffee shops across New York and New Jersey have joined this year’s campaign in support of patients who rely on lifesaving blood transfusions every day. The full list of participating establishments can be found here.
“August is traditionally one of the most challenging times of year for the blood supply, and this summer has been especially difficult as extreme weather has disrupted blood donations across our region,” said Jeannie Mascolino, Vice President of Operations at New Jersey Blood Services. “We’re incredibly grateful to the local breweries, pubs, and coffee shops partnering with us to spread the word. It’s a fun way to thank our donors while supporting the small businesses that make our communities so special.”
NJBS declared its second blood emergency of the summer after the regional blood supply fell to its lowest level since the COVID-19 pandemic. The shortage extends well beyond New Jersey, with blood centers across the country now navigating a national blood crisis. NJBS is asking all eligible donors, especially those with type O blood, to schedule an appointment as soon as possible.
Every donation is essential to ensuring hospitals have the blood they need to treat patients. Blood donors can donate every 56 days, and platelet donors can give up to twice per month. In light of recent updates to FDA guidance, more people than ever may now be eligible to give. To view current eligibility guidelines or make an appointment, donors can call 1-800-933-2566 or visit nybc.org.