Resorts Casino Hotel Announces The NEW Tipsy Leprechaun Pop-Up, St. Patrick’s Day Shenanigans, March Mania and More

March features funky spring decor and themes, unique drink specials, exciting entertainment, Taste of Atlantic City Menus, and more  

ATLANTIC CITY, NJ – Visit Resorts Casino Hotel this March for NEW immersive experiences, celebrations, entertainment, and property-wide fun!  

NEW! The Tipsy Leprechaun | Bar One | Opening March 6 

Get “shamrocked” at The Tipsy Leprechaun, Resorts all-new pop-up bar taking over Bar One! From festive drink specials and live entertainment to over-the-top décor, this limited-time bar brings the luck of the Irish straight to the Boardwalk. Grab a drink, catch the vibe, and celebrate St. Paddy’s Day the Resorts way. Open March 6-31. 

Signature drink specials at The Tipsy Leprechaun 

  • Mint Chocolate Martini $14 
    Steel Blu Vanilla Vodka, Crème de Cacao White, Green Crème de Menthe, Half & Half, chocolate syrup & whipped cream garnish 
  • Tipsy Leprechaun $14 
    Jameson, Melon liqueur, Pineapple Juice 
  • Pot of Gold $14 
    Malibu Rum, Apple Pucker, Pineapple Juice, Sprite 
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Bally’s Atlantic City Will Kick Up the Dust With Weekly “Country at The Yard” Nights

Saturday nights at  Bally’s Atlantic City will soon come with a country soundtrack as “Country at The Yard” will introduce live music, dancing and cocktails to the resort’s premier indoor-outdoor beer garden-style venue beginning Saturday, March 7.

Country at The Yard will feature live performances by bands and DJs from 8 p.m. to 1 a.m. each Saturday, with a rotating lineup of artists that will keep the dance floor lively throughout the night. 

Saturday, March 7:Austin City Nights with DJ Sepper

  • Austin City Nights will take the stage starting at , performing modern country favorites and classic rock, with support from Atlantic City-based DJ Sepper.

Saturday, March 14: Not Leaving Sober with DJ Vito G

  • Modern country band Not Leaving Sober will bring its high-energy, genre-blending sound to the Yard. The central New Jersey-based group will be joined by DJ Vito G, an East Coast DJ recognized for his nightclub-style sets.
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Bally’s Atlantic City Casino Resort Announces March 2026 Listings and Events

Bally’s Atlantic City is a stunning oceanfront resort overlooking the Atlantic City beach and Boardwalk. The newly renovated property features more than 1,100 guest rooms, including remodeled suites and penthouse-style accommodations. The casino floor spans 83,000 square feet of thrilling gaming space, including more than 1,100 slot machines featuring the latest in gaming technology and more than 80 table games; and a state-of-the-art sports wagering experience at Bally Bet Sportsbook. Bally’s dining options span casual with quick-service dining outlets to elevated sit-down dining experiences at Park Place Prime, Jerry Longo’s Meatballs & Martinis and Macau Kitchen. Open seasonally, Bally’s Beach Bar serves cocktails and food just steps from the sand, with live music from top DJs and bands. On-site amenities include a spa, boutique gift shop, indoor heated pool, fitness center and more than 100,000 square feet of meeting and banquet space, including 53,337 square feet of exhibit space. Valet and self-parking are available for guest convenience.

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Resorts Casino Hotel Announces Two Major Capital Improvement Projects

Significant infrastructure upgrades underway at Resorts Casino Hotel
underscore their long-term commitment to Atlantic City
 
 

Resorts Casino Hotel announced two significant capital projects designed to strengthen the property’s infrastructure, enhance guest experience, and support long-term operational efficiency. The investments include the replacement of five cooling towers and a comprehensive restoration of the Ocean Tower façade. 

Cooling Tower Replacement Project 

Resorts is moving forward with the replacement of five 40-year-old cooling towers from the center roof with a brand-new energy efficient system. Also being replaced is the roof and structural steel that support the towers. The new system will improve energy efficiency by maintaining cooling and refrigeration throughout the property with usage-based demand. Other advantages of the new cooling towers include: 

  • Improved reliability and performance  
  • Enhanced energy efficiency  
  • Modernized technology to reduce environmental impact  
  • Greater resilience during peak seasonal demand  
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Bally’s Atlantic City to Host Big GameViewing Party at Bally Bet Sportsbook

Photo: Courtesy of Bally’s Atlantic City

Football fans can catch every snap, score and game-changing moment of the Big Game at Bally Bet Sportsbook inside Bally’s Atlantic City, which will host a high-energy viewing party on Sunday, Feb. 8. Doors will open at 11 a.m. ahead of the 6:30 p.m. kickoff, giving guests a full day to claim their seats, place wagers and gear up for football’s biggest showdown.

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Team Boxing League Brings Season IV National Tryouts to Bally’s Atlantic City

Bally’s Atlantic City will become the epicenter of competitive boxing when Team Boxing League (TBL) hosts official Season IV national tryouts from noon until 9 p.m. from Friday, Jan. 16 through Sunday, Jan. 18 in the Traymore Ballroom. The three-day event will welcome elite amateur and professional fighters from across the country, all  competing for the chance to earn a coveted spot on a Team Boxing League roster.  The event will be open to the public, giving boxing fans a front-row opportunity to witness top-tier athletes in action firsthand.

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“90% of Casino Link Building is Snake Oil”: Behind the Scenes with Tommy McDonald of SerpLogic

The casino SEO world is full of big promises, cheap backlinks, and even cheaper excuses when rankings tank.

But not everyone plays the short game.

We caught up with Tommy McDonald, the no-BS founder of SerpLogic, to get the real story behind casino link building in 2026 — what works, what’s a trap, and why most sellers don’t even know what a clean anchor profile looks like.


💬 Interview: Tommy McDonald on What Really Works in Casino Link Building

Q: Tommy, let’s just start here: why is the casino SEO space so shady?

Tommy:
Because there’s money in confusion.

Everyone wants to rank for casino keywords — affiliates, white-label brands, even crypto bros launching slot chains — but they don’t understand SEO. That makes it easy for sellers to promise “DR90 links” or “500 backlinks for $99” and nobody stops to ask where those links are actually coming from.

It’s snake oil.
And it’s why we launched our casino link building product — to be the opposite of that.


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What Other States Can Learn from New Jersey’s Gambling Industry

New Jersey didn’t just legalize online gambling. It built an entire ecosystem that uses together strong regulation, competitive operators, and genuine community impact. 

South Jersey and the greater Philadelphia area, including places like Gloucester City, have watched this growth unfold almost in their backyard. The region has benefited from jobs, tourism, entertainment upgrades, and increased tax revenue that supports everything from city services to small-business revitalization efforts. It’s no surprise that states still on the fence often point to New Jersey as the blueprint.

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